Read this interesting article from Los Angeles Times about the Bebe and 90210 team clothing line team up!
There’s a new TV/clothing collab on the horizon (Glee and Gossip Girl jumped on that bandwagon long ago, and our own Booth Moore reported on the significant surge in TV/clothing collaborations). Bebe, the retailer who also has produced a line designed by the Kardashian sisters, has teamed up with CBS Consumer Products for a line called “Bebe for 90210” based on the CW show.
With a cast full of hot female leads, 90210 seems like a perfect fit for fashion branding. And the synergy is kicking into full gear by next week when fans of the show will get a sneak peak of a few of the outfits. On Jan. 31, Jessica Stroup, AnnaLynne McCord and Jessica Lowndes will be wearing pieces from the collection on the episode titled, “It’s Getting Hot in Here” and again on the Feb. 7 episode.
The show’s producers, wardrobe team and the Bebe creative team all have contributed to the look of the collection and plan to roll out the line of suiting, blouses, dresses and jumpsuits four times a year.
Source and full article: Los Angeles Times